Ever heard of Pavlov's dog? He learned that a bell predicted dinner and eventually started to salivate when he heard the bell. You've seen this in action any time you grab your dog's food bowl or leash and he comes barreling toward you. It isn't that he loves those sounds. He loves what they predict: good stuff for him.
We can actually train dogs to like stuff using the same principles and a carefully-executed, incremental plan. It's really powerful stuff that can transform your life with your dog. It can help you break through the communication barriers and get back to the joy. Because your dog is awesome and you want others to see it. We can't wait to show you how.